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Case Study

Website
Redesign:
Before vs After

ASCEND by Ada  —  Identity-First Fitness Coaching

UX Overhaul Brand Elevation Conversion Optimization Mobile-First
Scroll
The Old Site

Where we
started.

  • 01
    Generic Visual Identity No clear brand language — looked like every other coaching site.
  • 02
    Cluttered Layout Too much competing for attention — no clear hierarchy or flow.
  • 03
    Weak Mobile Experience Not designed for the phone-first audience it was trying to reach.
  • 04
    No Conversion Path Visitors had no clear next step — high bounce, low applications.
Before
After
The New Site

Where we
arrived.

  • ✓
    Elevated Brand Identity Luxury editorial aesthetic — black, cream, gold — that commands premium positioning.
  • ✓
    Cinematic Hero Experience Full-bleed imagery with strong typography hierarchy that stops the scroll.
  • ✓
    Mobile-First Architecture Designed for the phone — every section, every button, every word.
  • ✓
    Clear Conversion Funnel Every section leads to the next. Every page ends with a clear application CTA.
Side by Side

Desktop & Mobile

Before — Desktop
After — Desktop
Before — Mobile
After — Mobile
What Changed

Key upgrades.

01 UX & Navigation

Frictionless user journey

Scroll-snap sections, sticky navigation, and a floating CTA ensure the user always knows where they are and what to do next. Zero dead ends.

8 Clear Sections
1 Primary CTA
02 Design & Branding

Luxury editorial aesthetic

Black, cream, and gold palette. Cormorant Garamond serif headlines. Full-bleed photography. The site now feels as premium as the coaching it sells.

2 Typefaces
3 Brand Colors
03 Conversion

Application-first funnel

Countdown timers, scarcity messaging, a program quiz, and a lead magnet popup work together to convert browsers into applicants — systematically.

5+ CTA Touchpoints
1 Lead Magnet
04 Content & Trust

Social proof at every turn

Before/after sliders, video testimonials, a live blog, community gallery, and a 5-pillar method framework — every section builds belief and authority.

4 Testimonials
6 Blog Articles

A website should feel like
the brand itself
walked into the room.

This one does.

ASCEND by Ada
Identity-First Coaching for Women
UX Redesign • Brand Elevation • Conversion Optimization • Mobile-First • Identity-First • ASCEND by Ada • UX Redesign • Brand Elevation • Conversion Optimization • Mobile-First • Identity-First • ASCEND by Ada •